Last night I came across an interesting article that questions the need for fashion week. The writer raises some thought provoking questions:
- We all know our economy has changed consumer attitudes and fashion week this year is not the same as three years ago. So...is fashion week still relevant in this economic landscape?
- How can a designer remain relevant in the fashion industry when most of the designs are being replicated by fast retailers and being copied worldwide before the pieces have hit the stores?
“The consumer has been trained to buy on sale. The clothes in stores are not in season, so she is confused. Why should she go out and spend money early in the season, when in fact come September and October, when the season actually changes, the next season is there and it’s called resort? We are putting all the energy into something that the consumer isn’t really getting, because by then it’s on sale."Ah-ha, so designers do get it after all...I thought it was just me! I hate how retailers rush into the next season in the midst of the current season!
By no means do I stand in opposition of Fashion Week, but in the state of our current economic conditions I'm waiting expectantly to see just how creative designers will be in making their creations affordable and what will become the new normal regarding what we pay for the designer look? Your thoughts?
Anyhoo, in case you are still interested in what's been going on, here's a sneak peak the Spring 2010 Collection of one of my favorite young and hip designers Christian Siriano.



